When MBAs Rule the Newsroom
How the Marketers and Managers Are Reshaping Today’s Media
by Doug Underwood
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- Language: english
- Format: hardcover, 259 pages
- Publisher: Columbia University Press
- Author: Doug Underwood
- ISBN: 9780231080484 (0231080484)
- Release date: July 29, 1993
About The Book
An in-depth, behind-the-scenes look at the modern newsroom, this book explores how large corporations dominate today’s media and uncovers how investigative and informative reports are being replaced by demands for high-profit, ‘reader-friendly’ journalism. Includes a new preface to the paperback edition.
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