[mikulskisParticipant November 14, 2020 at 1:19 pm Post count: 423]

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Brand Bible
The Complete Guide to Building, Designing, and Sustaining Brands
by Debbie Millman

? Brand Bible • CLICK HERE ?

• ISBN: 9781592537266 (159253726X)
• Language: english
• Genres: design, business
• Release date: February 1, 2012
• Format: paperback, 312 pages
• Publisher: Rockport Publishers
• Author: Debbie Millman

About The Book

Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You’ll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.

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[wastelandsParticipant May 27, 2021 at 9:03 am Post count: 13006]

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[wastelandsParticipant July 2, 2021 at 10:36 am Post count: 13006]

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